2023
Casa Sagrada
When Casa Sagrada first entered the vacation rental market, the primary strategy was to list the property on Airbnb and let the platform do the work
Branding
Content
Know More
Casa Sagrada is a luxury vacation rental home located on the Mexico border. Initially managed as a standard vacation rental relying solely on Airbnb, the property faced challenges in attracting consistent bookings during the first year.®
Overview
Casa Sagrada is a luxury vacation rental home located on the Mexico border. Initially managed as a standard vacation rental relying solely on Airbnb, the property faced challenges in attracting consistent bookings during the first year.
Through careful analysis and understanding of guest needs, we introduced unique added-value services such as private chef experiences, catering, bartending, relaxing and therapeutic massages, and personalized tours. This marked a turning point, as guests began to show more interest and inquiries increased significantly.
However, after three years, growing competition made it clear that Airbnb exposure alone was no longer enough. Inspired by a successful competitor with a dedicated website, we launched our own platform. Realizing that simply having a website wasn’t sufficient, we amplified our reach through strategic social media content (Instagram and Facebook) and influencer collaborations. This shift from a passive approach to an active marketing strategy increased our monthly occupancy from 30% to 80%.
The Challenge
When Casa Sagrada first entered the vacation rental market, the primary strategy was to list the property on Airbnb and let the platform do the work. However, this passive approach led to inconsistent bookings, especially during the first year. We quickly realized that relying solely on Airbnb was limiting our visibility and potential reach.
After a period of trial and error, we began to understand the evolving needs of our guests. To differentiate Casa Sagrada from other rentals in the area, we introduced exclusive services such as private chefs, catering, bartending, therapeutic massages, and curated tours. These additions significantly boosted interest and conversion rates.
Despite this success, the growing competition after three years posed a new challenge. More hosts were entering the market, and some were leveraging their own websites to reduce platform fees and increase direct bookings. One standout competitor managed to consistently attract guests by marketing through a dedicated site and avoiding Airbnb's high fees.
We realized that to stay competitive, we needed to create our own website and actively promote it. Additionally, we had to go beyond just having an online presence; we needed a robust digital strategy to drive traffic and convert interest into bookings.
The Stragegy
To address the challenges faced by Casa Sagrada, we implemented a multi-faceted strategy focused on three key areas: Service Differentiation, Digital Presence, and Active Social Media Marketing.
1. Service Differentiation:
We knew that offering a unique guest experience would set us apart from competitors. We introduced premium, personalized services such as:
- Private chef experiences and catering.
- Professional bartending services.
- Relaxing and therapeutic massages.
- Curated local experiences, including kayaking tours, food tours, and hiking led by the property manager.
2. Digital Presence:
Inspired by a successful competitor, we created a dedicated website for Casa Sagrada to reduce dependence on third-party booking platforms. This allowed us to:
- Bypass Airbnb fees, making bookings more affordable for guests and more profitable for us.
- Build a direct booking funnel to capture leads and manage reservations without intermediaries.
3. Social Media Marketing:
We recognized that a website alone wouldn’t guarantee visibility. To drive traffic, we leveraged social media platforms:
- Instagram and Facebook: We created engaging content that showcased the property’s unique services and luxurious ambiance.
- Influencer Collaborations: We partnered with local and travel influencers to boost exposure and credibility.
- Direct Communication: We utilized Instagram DMs to interact with potential guests, turning inquiries into bookings.
Execution
To put our strategy into action, we focused on seamlessly integrating service upgrades, digital presence enhancement, and social media engagement.
1. Service Implementation:
- Partnered with local professionals for private chefs, bartenders, massage therapists, and tour guides.
- Created package options to combine accommodations with curated experiences.
- Trained staff to maintain high standards and consistency.
2. Building the Digital Presence:
- Designed a visually appealing, user-friendly website.
- Integrated a booking engine for direct reservations.
- Implemented SEO strategies to improve organic traffic.
- Added testimonials and high-quality images to reinforce the luxury brand.
3. Social Media Campaigns:
- Developed a content calendar showcasing exclusive experiences and behind-the-scenes.
- Launched campaigns on Instagram and Facebook.
- Collaborated with influencers for authentic content.
- Engaged actively with followers to turn social media into a booking channel.
Results
Our strategic approach to transforming Casa Sagrada’s brand and guest experience delivered remarkable results.
1. Increased Occupancy and Direct Bookings:
- Monthly occupancy rose from 30% to 80%.
- More than half of the bookings came from direct channels thanks to discounted rates offered outside of Airbnb.
- Guests preferred avoiding Airbnb’s high fees and booked directly via social media or the website.
2. Enhanced Brand Perception:
- Guests viewed Casa Sagrada as a full luxury experience, not just a rental.
- Social media feedback emphasized the value of our exclusive services.
- Repeat bookings increased due to elevated guest experience.
3. Strong Social Media Presence:
- Influencer partnerships expanded reach to high-end travelers.
- Instagram and Facebook engagement rates grew significantly.
- The brand became a benchmark for luxury stays in the region.
4. Competitive Advantage:
- Reduced reliance on Airbnb led to higher profit margins.
- Direct booking strategy made Casa Sagrada a more accessible and desirable option.
- We outperformed competitors tied to third-party platforms.
5. Trust Through Technology:
- The virtual tour attracted a new segment of clients who couldn't visit in person, including out-of-town guests, event planners, and production teams.
- It increased conversion rates from long-distance inquiries by providing full transparency and building confidence in the property’s quality.
- This tool helped secure bookings for weddings, events, and creative projects that required a high level of visual confirmation.
More Works
(GQ® — 02)
©2024
FAQ
01
Who is BookLuxe for?
02
What exactly do you deliver?
03
Will you help us get more direct bookings?
04
How long does a project take?
05
What’s included in the strategy call?
06
Can you work with our existing brand or site?
07
Do you manage ongoing marketing too?
08
What makes you different?
2023
Casa Sagrada
When Casa Sagrada first entered the vacation rental market, the primary strategy was to list the property on Airbnb and let the platform do the work
Branding
Content
Know More
Casa Sagrada is a luxury vacation rental home located on the Mexico border. Initially managed as a standard vacation rental relying solely on Airbnb, the property faced challenges in attracting consistent bookings during the first year.®
Overview
Casa Sagrada is a luxury vacation rental home located on the Mexico border. Initially managed as a standard vacation rental relying solely on Airbnb, the property faced challenges in attracting consistent bookings during the first year.
Through careful analysis and understanding of guest needs, we introduced unique added-value services such as private chef experiences, catering, bartending, relaxing and therapeutic massages, and personalized tours. This marked a turning point, as guests began to show more interest and inquiries increased significantly.
However, after three years, growing competition made it clear that Airbnb exposure alone was no longer enough. Inspired by a successful competitor with a dedicated website, we launched our own platform. Realizing that simply having a website wasn’t sufficient, we amplified our reach through strategic social media content (Instagram and Facebook) and influencer collaborations. This shift from a passive approach to an active marketing strategy increased our monthly occupancy from 30% to 80%.
The Challenge
When Casa Sagrada first entered the vacation rental market, the primary strategy was to list the property on Airbnb and let the platform do the work. However, this passive approach led to inconsistent bookings, especially during the first year. We quickly realized that relying solely on Airbnb was limiting our visibility and potential reach.
After a period of trial and error, we began to understand the evolving needs of our guests. To differentiate Casa Sagrada from other rentals in the area, we introduced exclusive services such as private chefs, catering, bartending, therapeutic massages, and curated tours. These additions significantly boosted interest and conversion rates.
Despite this success, the growing competition after three years posed a new challenge. More hosts were entering the market, and some were leveraging their own websites to reduce platform fees and increase direct bookings. One standout competitor managed to consistently attract guests by marketing through a dedicated site and avoiding Airbnb's high fees.
We realized that to stay competitive, we needed to create our own website and actively promote it. Additionally, we had to go beyond just having an online presence; we needed a robust digital strategy to drive traffic and convert interest into bookings.
The Stragegy
To address the challenges faced by Casa Sagrada, we implemented a multi-faceted strategy focused on three key areas: Service Differentiation, Digital Presence, and Active Social Media Marketing.
1. Service Differentiation:
We knew that offering a unique guest experience would set us apart from competitors. We introduced premium, personalized services such as:
- Private chef experiences and catering.
- Professional bartending services.
- Relaxing and therapeutic massages.
- Curated local experiences, including kayaking tours, food tours, and hiking led by the property manager.
2. Digital Presence:
Inspired by a successful competitor, we created a dedicated website for Casa Sagrada to reduce dependence on third-party booking platforms. This allowed us to:
- Bypass Airbnb fees, making bookings more affordable for guests and more profitable for us.
- Build a direct booking funnel to capture leads and manage reservations without intermediaries.
3. Social Media Marketing:
We recognized that a website alone wouldn’t guarantee visibility. To drive traffic, we leveraged social media platforms:
- Instagram and Facebook: We created engaging content that showcased the property’s unique services and luxurious ambiance.
- Influencer Collaborations: We partnered with local and travel influencers to boost exposure and credibility.
- Direct Communication: We utilized Instagram DMs to interact with potential guests, turning inquiries into bookings.
Execution
To put our strategy into action, we focused on seamlessly integrating service upgrades, digital presence enhancement, and social media engagement.
1. Service Implementation:
- Partnered with local professionals for private chefs, bartenders, massage therapists, and tour guides.
- Created package options to combine accommodations with curated experiences.
- Trained staff to maintain high standards and consistency.
2. Building the Digital Presence:
- Designed a visually appealing, user-friendly website.
- Integrated a booking engine for direct reservations.
- Implemented SEO strategies to improve organic traffic.
- Added testimonials and high-quality images to reinforce the luxury brand.
3. Social Media Campaigns:
- Developed a content calendar showcasing exclusive experiences and behind-the-scenes.
- Launched campaigns on Instagram and Facebook.
- Collaborated with influencers for authentic content.
- Engaged actively with followers to turn social media into a booking channel.
Results
Our strategic approach to transforming Casa Sagrada’s brand and guest experience delivered remarkable results.
1. Increased Occupancy and Direct Bookings:
- Monthly occupancy rose from 30% to 80%.
- More than half of the bookings came from direct channels thanks to discounted rates offered outside of Airbnb.
- Guests preferred avoiding Airbnb’s high fees and booked directly via social media or the website.
2. Enhanced Brand Perception:
- Guests viewed Casa Sagrada as a full luxury experience, not just a rental.
- Social media feedback emphasized the value of our exclusive services.
- Repeat bookings increased due to elevated guest experience.
3. Strong Social Media Presence:
- Influencer partnerships expanded reach to high-end travelers.
- Instagram and Facebook engagement rates grew significantly.
- The brand became a benchmark for luxury stays in the region.
4. Competitive Advantage:
- Reduced reliance on Airbnb led to higher profit margins.
- Direct booking strategy made Casa Sagrada a more accessible and desirable option.
- We outperformed competitors tied to third-party platforms.
5. Trust Through Technology:
- The virtual tour attracted a new segment of clients who couldn't visit in person, including out-of-town guests, event planners, and production teams.
- It increased conversion rates from long-distance inquiries by providing full transparency and building confidence in the property’s quality.
- This tool helped secure bookings for weddings, events, and creative projects that required a high level of visual confirmation.
More Works
(GQ® — 02)
©2024
FAQ
01
Who is BookLuxe for?
02
What exactly do you deliver?
03
Will you help us get more direct bookings?
04
How long does a project take?
05
What’s included in the strategy call?
06
Can you work with our existing brand or site?
07
Do you manage ongoing marketing too?
08
What makes you different?
2023
Casa Sagrada
When Casa Sagrada first entered the vacation rental market, the primary strategy was to list the property on Airbnb and let the platform do the work
Branding
Content
Know More
Casa Sagrada is a luxury vacation rental home located on the Mexico border. Initially managed as a standard vacation rental relying solely on Airbnb, the property faced challenges in attracting consistent bookings during the first year.®
Overview
Casa Sagrada is a luxury vacation rental home located on the Mexico border. Initially managed as a standard vacation rental relying solely on Airbnb, the property faced challenges in attracting consistent bookings during the first year.
Through careful analysis and understanding of guest needs, we introduced unique added-value services such as private chef experiences, catering, bartending, relaxing and therapeutic massages, and personalized tours. This marked a turning point, as guests began to show more interest and inquiries increased significantly.
However, after three years, growing competition made it clear that Airbnb exposure alone was no longer enough. Inspired by a successful competitor with a dedicated website, we launched our own platform. Realizing that simply having a website wasn’t sufficient, we amplified our reach through strategic social media content (Instagram and Facebook) and influencer collaborations. This shift from a passive approach to an active marketing strategy increased our monthly occupancy from 30% to 80%.
The Challenge
When Casa Sagrada first entered the vacation rental market, the primary strategy was to list the property on Airbnb and let the platform do the work. However, this passive approach led to inconsistent bookings, especially during the first year. We quickly realized that relying solely on Airbnb was limiting our visibility and potential reach.
After a period of trial and error, we began to understand the evolving needs of our guests. To differentiate Casa Sagrada from other rentals in the area, we introduced exclusive services such as private chefs, catering, bartending, therapeutic massages, and curated tours. These additions significantly boosted interest and conversion rates.
Despite this success, the growing competition after three years posed a new challenge. More hosts were entering the market, and some were leveraging their own websites to reduce platform fees and increase direct bookings. One standout competitor managed to consistently attract guests by marketing through a dedicated site and avoiding Airbnb's high fees.
We realized that to stay competitive, we needed to create our own website and actively promote it. Additionally, we had to go beyond just having an online presence; we needed a robust digital strategy to drive traffic and convert interest into bookings.
The Stragegy
To address the challenges faced by Casa Sagrada, we implemented a multi-faceted strategy focused on three key areas: Service Differentiation, Digital Presence, and Active Social Media Marketing.
1. Service Differentiation:
We knew that offering a unique guest experience would set us apart from competitors. We introduced premium, personalized services such as:
- Private chef experiences and catering.
- Professional bartending services.
- Relaxing and therapeutic massages.
- Curated local experiences, including kayaking tours, food tours, and hiking led by the property manager.
2. Digital Presence:
Inspired by a successful competitor, we created a dedicated website for Casa Sagrada to reduce dependence on third-party booking platforms. This allowed us to:
- Bypass Airbnb fees, making bookings more affordable for guests and more profitable for us.
- Build a direct booking funnel to capture leads and manage reservations without intermediaries.
3. Social Media Marketing:
We recognized that a website alone wouldn’t guarantee visibility. To drive traffic, we leveraged social media platforms:
- Instagram and Facebook: We created engaging content that showcased the property’s unique services and luxurious ambiance.
- Influencer Collaborations: We partnered with local and travel influencers to boost exposure and credibility.
- Direct Communication: We utilized Instagram DMs to interact with potential guests, turning inquiries into bookings.
Execution
To put our strategy into action, we focused on seamlessly integrating service upgrades, digital presence enhancement, and social media engagement.
1. Service Implementation:
- Partnered with local professionals for private chefs, bartenders, massage therapists, and tour guides.
- Created package options to combine accommodations with curated experiences.
- Trained staff to maintain high standards and consistency.
2. Building the Digital Presence:
- Designed a visually appealing, user-friendly website.
- Integrated a booking engine for direct reservations.
- Implemented SEO strategies to improve organic traffic.
- Added testimonials and high-quality images to reinforce the luxury brand.
3. Social Media Campaigns:
- Developed a content calendar showcasing exclusive experiences and behind-the-scenes.
- Launched campaigns on Instagram and Facebook.
- Collaborated with influencers for authentic content.
- Engaged actively with followers to turn social media into a booking channel.
Results
Our strategic approach to transforming Casa Sagrada’s brand and guest experience delivered remarkable results.
1. Increased Occupancy and Direct Bookings:
- Monthly occupancy rose from 30% to 80%.
- More than half of the bookings came from direct channels thanks to discounted rates offered outside of Airbnb.
- Guests preferred avoiding Airbnb’s high fees and booked directly via social media or the website.
2. Enhanced Brand Perception:
- Guests viewed Casa Sagrada as a full luxury experience, not just a rental.
- Social media feedback emphasized the value of our exclusive services.
- Repeat bookings increased due to elevated guest experience.
3. Strong Social Media Presence:
- Influencer partnerships expanded reach to high-end travelers.
- Instagram and Facebook engagement rates grew significantly.
- The brand became a benchmark for luxury stays in the region.
4. Competitive Advantage:
- Reduced reliance on Airbnb led to higher profit margins.
- Direct booking strategy made Casa Sagrada a more accessible and desirable option.
- We outperformed competitors tied to third-party platforms.
5. Trust Through Technology:
- The virtual tour attracted a new segment of clients who couldn't visit in person, including out-of-town guests, event planners, and production teams.
- It increased conversion rates from long-distance inquiries by providing full transparency and building confidence in the property’s quality.
- This tool helped secure bookings for weddings, events, and creative projects that required a high level of visual confirmation.
More Works
©2024
FAQ
Who is BookLuxe for?
What exactly do you deliver?
Will you help us get more direct bookings?
How long does a project take?
What’s included in the strategy call?
Can you work with our existing brand or site?
Do you manage ongoing marketing too?
What makes you different?